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SEO is a very complex science. If you are in the field of SEO, you know it very well that Google algorithm reforms constantly. One needs to remain updated about these changes. Implementing the changed SEO strategies would help in improving the ranking of a site. Some factors change and while some remain for a long time. However, reputed SEO Vancouver agencies can remain updated with the right SEO trends and techniques. Thereby, help a business to easily beat their competitors.
Most Prominent Trends:
Digital marketers need to ensure that they remain aware of the upcoming changes in the field of SEO for the year 2018.
The Rise of SERP Features
A digital marketing expert knows it very well that SERP features is stealing the attention of searchers. The reason is very much vindicating. An organic listing can help a website to get huge traffic. However, any SEO Vancouver company can track the SERP features for a particular website. Doing this would help in getting a clear picture of the steps that need to be taken for increasing the website rank.
Another trend which one can expect in the field of SEO is structured data. Structured data is about formatting the HTML so that the SERP features can be easily analyzed. Studies have shown that structured data helps to boost CTR for websites and rank it accordingly.
Voice Search Can Dominate
According to Google report, most people are using voice search in order to search anything. In fact, voice search technology is changing the way one interacts with the search engines. Usually, when conducting searches on Google, trimmed sentences are used. The results provided are direct to the search. The same thing is expected for voice search. Hence, professionals from SEO Vancouver agencies feel that this trend would dominate.
With featured snippets, one can get concise and clear information about any question. Search engines can easily recognize the question and provide the user with an answer from a webpage. As it can easily draw the attention of a user, it is going to stay for some time.
Link less Backlinks
Reputed SEO in Vancouver mentions that link less backlinks refer to keywords and phrases which does not contain a link. For instance, if a website contains a phrase like General Data but doesn’t link to any page, then it would be referred as link less ‘backlink’. In the year 2018, it is being assumed that Google will impellent the ‘implied links’.
A website’s ranking can’t be boosted unless Google believes that the content for the website is unique, pertinent to the site, and of high-quality. Google ranks a website based on the quality of the content. Hence, SEO professionals would use online tools for evaluating the content and avoid getting penalized.